In this digital era, companies are required to follow digital marketing trends which increasingly eliminate conventional marketing. Digital marketing is a marketing of products and services digitally in order to reach more customer. The purpose of digital marketing is to promote brands through any kind of digital media. Based on the research journal performed by Yasmin et al. , there are various kinds of element in digital marketing. Interestingly, every channel of digital marketing is positively related to sales increase, which have ranked e-mail marketing as the first, followed by online marketing, text marketing, social media and affiliated marketing . Meanwhile, this study also found that the user motivation primarily engaged with product service as digital marketing namely 24/7 shopping, stay updated, enable instant purchase, share content, easy comparison with others, apparent pricing, clear information and greater engagement respectively. As commercial sales is the ultimate goal, measuring consumer commitment should be executed with a complete review to identify the consumer intentions to buy in the e-commerce environment . In fact, the study reported that 28% of users are tracking brand digital media to make updates on the application, while 40% want to stay update with the launch of a new product, then 12% want to ask the questions and feedback and 20% want to enter the competition  . Marketing agents use every spectrum of personal values and feelings to better influence potential clients who have seen almost every possible miracle of today’s marketing . In term of the user acceptance, it can be classified as skeptical, enthusiast, utilitarian and parsimonious with the issues of privacy and misleading of information of digital marketing become the highest concern . All kinds of digital marketing can be operated through electronic device which are connected to the internet with the type of digital marketing that are mostly implemented are as follows Arudhra Innovations
Creativity is used by many companies to produce or establish something in order to have an economic value for their costumer. This economic value will impact their costumer to purchase their products or services. It is certain that companies have to advertise their products or services before their costumer can purchase them. Marketing is a necessary way for companies to let their costumer knows about their products or services. A traditional way to market a product is to create and spread brochures or pamphlet to the public. Therefore, these brochures will attract potential costumer to purchase the product while the traditional approach will only reach nearby costumer where the company is located, when in fact it is possible for companies to expand their reach to gain more potential costumer outside the area. Marketing is relationship management with customer which has two goals that are equally achievable. Marketing is also engaging new customer to gain bonus income and increasing existing customer by keeping the satisfactory level. When marketing a product to a customer, companies need to have well aware processes. If one process is not performing well then it will not achieve the goal. Kotler and Armstrong believe that ideally every company must go through five processes of marketing. Initially, companies must understand its potential customer routine and behavior. Then, they need to arrange appropriate marketing strategy for their potential customer. Third, they must determine their customer values. Fourth, they must form a relationship with their new costumer. Ultimately, companies have to maintain but also increase their existing customer by raising customer satisfaction through bonus and merchandise. Companies may choose to reach their costumer with brochures, but this will increase the marketing cost. Another option for companies is by using social media as a tool for their digital marketing. With the help of social media,companies will definitely achieve more potential customers that correspond with their specified criteria. These potential customers can receive more information through social media rather than another form of electronic or printed media. Thus, it is recommended for companies to use Instagram as their tool to reach their costumer. Its advantages compared to any social media consist of more diverse photo and video features, expose follower and following, and more accessible among its user. Actually, it is also capable to deliver information effectively than any media because it can publish an unlimited amount information and reach out more potential customers in conjunction with lower cost and time saving effort. Generally, this research want to discover whether digital marketing can provide an inflate of sales volume from the company’s offer of products or services as an experiment to provide valuable insight that can be used for conducting further research.
In this decade, start-up companies have played an essential role in the global economy and their existences have grown significantly to maintain the rise of economy domestically and internationally. Therefore, this kind of companies have struggle to gain foothold in the competitive market because some of them produce kind of complex products or weird service that find difficulty in term of engagement with market entrance and targeted customer due to several reasons. One of primary reason is that most of them cannot establish proper marketing strategy and maintain the channel for communication in order to raise attractiveness to the potential customers. The purpose of this study is aiming to investigate the effectiveness of digital marketing in a start-up company, which in this case focus on social media platform of influencers and promoters
The business owners generally use an integrated marketing communications by electronic means to connect with consumers to ensure that all brand messages are consistent on both traditional marketing channels as well as non-traditional ones . In reality, there is no direct relationship between consumer purchase decision, brand perception and online consumer marketing . Furthermore, green marketing has been introduced to promote product service to the market due to environmental opportunities, social responsibility, government and competitive pressure and cost reduction . For instances companies continue to introduce various forms of green packaging of programs that can be recycled and reused for recommendation to the user, which has been increased gradually as the environmental campaign become dominant trend . Thus, the eco-label, eco-friendly brand and environmental advertising are part of the eco-marketing tools that facilitate perception and awareness of the features and aspects of eco-friendly products  . Therefore, the environmental benefits are difficult to measure or quantify, which some strategies are subject to manipulation. Thus, the use of digital marketing should consider data management that address fragmented data ownership, data handling and data culture, even hybrid method  . According Weinberg and Pehlivan  that the allocating effort and mission control can be used as tactical marketing execution to show major differences between any kind of social media, in which social media mix model as ideal concept to achieve the goals. https://arudhrainnovations.com/