{"id":154,"date":"2020-03-13T06:21:37","date_gmt":"2020-03-13T06:21:37","guid":{"rendered":"https:\/\/ieeesa-events.org\/blog\/?p=154"},"modified":"2020-04-04T08:07:25","modified_gmt":"2020-04-04T08:07:25","slug":"data-mining-for-enterprise-digital-marketing","status":"publish","type":"post","link":"https:\/\/ieeesa-events.org\/blog\/data-mining-for-enterprise-digital-marketing\/","title":{"rendered":"Data Mining for Enterprise Digital Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/arudhrainnovations.com\/\">  Data Mining for Enterprise Digital Marketing <\/a><\/h2>\n\n\n\n<p> With  the  popularity  of  broadband  Internet  and  the  booming  development  of  network  technology  in  recent  years,  the  traditional  marketing  is  also  gradually  moving  to  digital  marketing.   The   dissemination   of   information   through   the   internet  is  different  from  traditional  marketing.  In  today\u2019s  competitive   market,   there   are   various   products   made   by   enterprises,   how   to   stand   out   in   a   highly   competitive   environment,   and   how   to   go   with   marketing   tactics   and   product  through  the  product  advertising  to  cause  high  degree  of customer purchase intentions and interests effectively, is one of  the  important  keys.  Furthermore,  due  to  the  international  business  environment  and  intense  competition,  it  is  necessary  to   response   and   satisfies   market   and   customer   demand   immediately,    and    use    information    technology    to    assist    enterprises in doing business marketing. Therefore, in order to grasp   market   characteristics   and   consumer   preferences   to   select  the  appropriate  products  marketing  strategies.  In  this  study,  the  structure  of  digital  marketing  is  proposed  aims  to  provide   the   enterprise   relevant   marketing   information,   to   identify  appropriate  marketing  practices  of  market  segment,  and  thus  to  achieve  the  majority  of  the  responses  or  purchase  intention in marketing effectiveness.<a href=\"https:\/\/arudhrainnovations.com\/\">Digital Marketing Company Kumbakonam<\/a><\/p>\n\n\n\n<p> Digital marketing The  digital  marketing  means  using  digital  technology-related  media  as  a  new  advertised  pattern  of  marketing  channel [10]. \u201cMarketing\u201d is the most important thing in the digital  marketing;  \u201cdigital\u201d  is  only  one  of  the  pipelines  of  marketing.  This  new  type  of  digital  marketing,  prompting  business  must  rethink  from  the  perspective  of  between  businesses    and    consumers    enables    new    contact    and    interaction.  The  key  consideration  of  our  study  is  that  the  emergence of digital marketing can cause the following two changes in the business marketing: zReduce  the  costs  of  making  advertising:  By  using  information technology and internet data transmission, through  interactive  media  let  marketing  information  can   provide   more   user-friendly   interactions.   The   production costs may even lower than film ad-films. zNarrow  the  distance  between  the  consumers:  The  use  of  computer  equipment  can  be  closer  relationships  with consumers, and improve customer loyalty or more value-added   services   for   consumers.   The   channel   intermediation  opportunities  for  new  distributors  ocreate more marketing channels [1]. Overall, digital marketing is the product of the relevant information to the digital model to be suitable for packaging, maybe  an  e-mail,  receive  SMS  at  PDA  and  mobile  phones,  Website  pages  and  even  social  network  service,  blog,  chat  rooms,    digital    interactive    TV    platforms    etc.,    digital    marketing can be a performance stage. B.Internet marketing Internet  marketing  is  that  enterprises  use  internet  as  marketing  communications  channels  and  media  to  provide  substantial product information to enable customers to carry out   the   whole   process   of   Internet   shopping,   including   product introduction, advertising, market investigation, real-time  ordering,  and  online  payment,  etc.  [3,7].  Purpose  is  to  promote  enterprise,  to  introduce  products  and  services  for  consumer,  the  most  important  is  prompted  us  to  approach  the  target  groups  and  target  customers  to  establish  business  contact. Since  the  rise  of  the  Internet,  Internet  marketing  has  always  been  the  best  marketing  tool  for  SMEs.  Methods  commonly  used  in  the  Internet  marketing  including:  search  keyword   advertising,   affiliate   marketing,   SEO   (Search   Engine  Optimization)  keyword  ranking,  a  lot  of  e-mail  marketing, viral marketing, blog marketing, video marketing and social network advertising, etc. Those methods provide customers with product sales and services, and combination the  company&#8217;s  overall  marketing  plan,  to  attract  customers  to use the Internet get information and purchase products <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/arudhrainnovations.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"960\" src=\"https:\/\/ieeesa-events.org\/blog\/wp-content\/uploads\/2020\/03\/75456915_1361624217343786_5449159140263854080_o.png\" alt=\"  Data Mining for Enterprise Digital Marketing \n\" class=\"wp-image-155\" srcset=\"https:\/\/ieeesa-events.org\/blog\/wp-content\/uploads\/2020\/03\/75456915_1361624217343786_5449159140263854080_o.png 540w, https:\/\/ieeesa-events.org\/blog\/wp-content\/uploads\/2020\/03\/75456915_1361624217343786_5449159140263854080_o-169x300.png 169w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/figure>\n\n\n\n<p> Data Mining Data  surveying  is  also  known  as  data  mining.  It  is  a  way  to  find  potential,  effective,  and  the  information  with  unknown  characteristics  or  association  in  large  number  of  data.  The  mining  results  can  provide  valuable  reference  information  and  use  as  enterprises  engaged  in  marketing  mix  and  market  forecasting  activities  [2].  According  to  the  difference  between  analysis  methods  and  discover  results,  mining   techniques   can   be   divided   into   Classification   Analysis,  Clustering  Analysis,  Association  Rule  Analysis,  Sequential Pattern Analysis and Link Analysis, etc [4]. Data   mining   is   one   of   the   steps   of   the   KDD   (Knowledge  Discovery  in  Databases).  The  purpose  of  data  mining is to identify cost-effective, novel, potentially useful information    data    and    understanding    the    patterns    of    information   [5,6].   However,   data   mining   technology   is   already  quite  mature  and  extensive.  Those  industries  with  value  and  demand  data  warehouse  or  database,  all  can  use  data mining to analyze. The common applications are retail, direct  marketing,  finance  insurance,  medical  services  and  other applications [9]. <\/p>\n\n\n\n<p> At  first,  according  to  the  products  information,  previous  marketing   experience   or   data,   the   study   analyzes   the   marketing   strategy   during   the   selection   process   of   the   marketing;  then  finds  the  useful,  unobvious  or  ineffective  methods of marketing. Moreover, the results will be selected, mixed   and   saved   into   the   marketing   database   then   the   information of marketing activities are presented. Finally, the research   bases   on   market   response,   consumer   behavior,   click-through   rate   and   other   feedback   mechanisms   to   transform  that  information  into  required  information  then  send to the database for storage thought data pre-processing. The  study  provides  not  only  an  advantageous  way  to  find  marketing  strategies  but  also  an  effective  way  to  transform  the    feedback    mechanisms.    It    makes    marketing    more    instantaneous   and   effective.   In   the   future,   the   proposed   framework  of  the  digital  marketing  to  do  more  depth  study  and   do   the   related   research   from   a   variety   of   digital   marketing point of view will be attention.  <a href=\"https:\/\/arudhrainnovations.com\/\">https:\/\/arudhrainnovations.com\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Mining for Enterprise Digital Marketing With the popularity of broadband Internet and the booming development of network technology in recent years, the traditional marketing is also gradually moving to digital marketing. The dissemination of information through the internet is different from traditional marketing. In today\u2019s competitive market, there are various products made by enterprises, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,9,13,8,12],"tags":[10,14],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-arudhra-innovations","category-business","category-digital-marketing","category-kumbakonam","category-web-designing","tag-kumbakonam","tag-online-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Mining for Enterprise Digital Marketing - IEEE SA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ieeesa-events.org\/blog\/data-mining-for-enterprise-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Mining for Enterprise Digital Marketing - IEEE SA\" \/>\n<meta property=\"og:description\" content=\"Data Mining for Enterprise Digital Marketing With the popularity of broadband Internet and the booming development of network technology in recent years, the traditional marketing is also gradually moving to digital marketing. 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