The Ways of Creative Network Marketing

The Ways of Creative Network Marketing The advantages of creative network marketing are combining the interactivities with entertainment Shoppers enjoy themselves in these new ways. Take the electronic commercial model C2C foe example. C2C is a trade between some sellers and other sellers. That is, some sellers provide other sellers with product and service. A. […]

Research on E-commerce

Research on E-commerce n this essay, several ways of marketing in electronic commercial affairs are deeply and easily analyzed. These ways of creative network marketing in electronic commercial affairs such as ‘cutting down prices in one second:”, “one-yuan auction”, ‘buying on your behalf; and ‘collective buying” are interpreted clearly. Meanwhile the advantages and disadvantages of […]

Digital Marketing for Show Up Company

Digital Marketing for Show Up Company In this digital era, companies are required to follow digital marketing trends which increasingly eliminate conventional marketing. Digital marketing is a marketing of products and services digitally in order to reach more customer. The purpose of digital marketing is to promote brands through any kind of digital media. Based […]

The Effectiveness of Digital Marketing

The Effectiveness of Digital Marketing In this decade, start-up companies have played an essential role in the global economy and their existences have grown significantly to maintain the rise of economy domestically and internationally. Therefore, this kind of companies have struggle to gain foothold in the competitive market because some of them produce kind of […]

Data Mining for Enterprise Digital Marketing

Data Mining for Enterprise Digital Marketing With the popularity of broadband Internet and the booming development of network technology in recent years, the traditional marketing is also gradually moving to digital marketing. The dissemination of information through the internet is different from traditional marketing. In today‚Äôs competitive market, there are various products made by enterprises, […]

Digital Marketing Strategy Making

Digital Marketing Strategy Making As technology advances with time and the information constantly being discovered, update the digital marketing become more and more popular. There are many marketing strategies can be selected that including public praise marketing, database marketing, placement marketing, and other diverse marketing [10]. Marketing is not just sales and advertising, but to […]

Applications in the Company’s Marketing Activities

Applications in the Company’s Marketing Activities A review of publications in the field of international and Russian practice of marketing performance management points to a number of problems in marketing performance analysis: weak use of management and financial techniques with a formalized algorithm of analysis [1], the need to quantify the marketing budgets [2], the […]

Factor Analysis of the Results of Digital Technology

Factor Analysis of the Results of Digital Technology The conceptual issues of conducting factor analysis of enterprise’s marketing activity are being discussed, in the example of digital marketing communications. The general rules and the algorithm for conducting such analysis are proposed, and its purpose is justified. The questions of how to define the causal relationships […]

FRAMEWORK FOR SUCCESSFUL ADOPTION OF ML IN DIGITAL MARKETING

FRAMEWORK FOR SUCCESSFUL ADOPTION OF ML IN DIGITAL MARKETING Analysis and interpretation of results from both qualita-tive and quantitative research enabled the construction of aframework aimed fostering the utilization and adoption ofML-based analytical tools in digital marketing. The frame-work consists of two main components: 1) Enablers, i.e. fac-tors of organizational culture and management contributingto the […]